Thursday, 25 September 2014

A Super{dry} Fashion Night Out

For one night, 
London's most iconic shopping streets, 
Oxford and Regent Street, 
get transformed into a fashion catwalk. 

It's Fashion's Night Out, 
a special occasion for everyone to celebrate fashion 
and enjoy cocktails and exclusive shopping 
at some of the capital's most stylish boutiques. 

A Mum in London

Having received an invitation to Syperdry's FNO event 
at its flagship store in Regent Street, 
I set out to discover more about this British fashion label 
{no, it's not Japanese, just the graphics}. 

After receiving helpful styling advice 
by the very stylish Lilah Parsons 
and enjoying an acoustic set by the Fireflies, 
it was high time for some browsing.

A Mum in London

I knew Superdry from its signature casual streetwear 
{my younger brother is a fan}. 

What I didn't know was that Superdry 
was also the place to find superbly well tailored coats,  
pretty sequin dresses and stylish footwear.  

I was impressed by the brand's Premium label: 
the fabrics are of the highest quality, 
the tailoring is absolutely perfect 
{never seen so many stitched details} 
and the designs are fresh and classic at the same time. 

A Mum in London

My favourite picks from the Superdry AW14 collection 
would be this woollen city mac in a very chic deep navy colour 
{I'll be wearing it all winter long}, 
the sequin top and dress, 
and the gorgeous faux leather ankle boots.

In a nutshell: British design & tailoring at its best.

Shop the style: Coat £249.99, Boots £89.99, Top £64.99, Dress £69.99
Superdry flagship store, 103-113 Regent Street.

Disclosure: I was gifted an item from the AW14 collection.
All opinions & wording my own.

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